SWSE UNVEILS SUDBURY FRANCHISE NAME/LOGO FOR NBL CANADA
(Greater Sudbury, ON.) Today, SW SPORTS & ENTERTAINMENT announced the name of the
first National Basketball League of Canada (NBL Canada) franchise for the Northern Ontario
market. The Sudbury FIVE Basketball team, known locally as The FIVE, will begin to play in the
Sudbury Community Arena, competing in the 8 the NBL Canada season, beginning in November
2018 (scheduled to be released in August 2018). Team owner and governor, Dario Zulich, revealed the Name and Brand alongside, Deputy Commissioner Audley Stephenson of the NBL Canada and Agency of Record Launchpad Creative’s Head, Clifton Skelliter.
“We are following through on the vision we put forward to redefine the entertainment landscape. I am so excited about The FIVE because it represents basketball passion and culture. It is symbolic of the region’s traditional area code, 705, where Greater Sudbury centers the 5 major urban cities,”
said Zulich. “Beyond geography, The FIVE, also represents the area’s nickname, The Big Nickel, the obvious relationship with the rich history of underground mining because, historically, we are the number one Nickel Producer in the world.”
“It was unfortunate I could not be on hand for the launch, never the less, NBL Canada is eager to
see the expansion north into new markets and especially, relationships,” said
“Dario and his team represent a vision that has enormous potential for our sport and our entertainment
across the country and we look forward the energy and passion he brings to this city, to our
basketball community across the country. I love the vibe and feel that the team name and brand
represent. This is going to make people across the country re-evaluate what they think of Sudbury
in Northern Ontario.”
“Last year, together with Andrew (Dale – VP Marketing SWSE), we launched a naming campaign
which drew a lot of excitement and engagement,” said Skelliter.
“This gave our team at Launchpad Creative the opportunity to review the amazing ideas from the community and narrow it down before the group chose between a number of finalists. The name informs the tone and feel of the
brand that we developed as well as the way the brand interacts with the market. We believe that
this team and brand has the potential to inspire a lot of people. It’s going to be great!”
SW Sports and Entertainment has been committed to the advancement of live sports in our region
for several years. They have proposed a vision that redefines entertainment in Northeastern
Ontario and Western Quebec, including live sports, concert and touring attractions as well as
shows and conferences that make Greater Sudbury the destination of choice. The FIVE will play
in the Sudbury Arena before playing host to entertainment in the center of the North East for the
entire region to come visit, stay and cheer!
The NBL Canada is currently in the league finals of their play-offs. Next season’s schedule is
expected to be released in late August with an expected opening in the late fall. The 2017-18
NBL Canada season opened in November. You can follow the league or the team through a
number of social media platforms including Instagram, Twitter
website www.thefive.ca. Season Memberships are on sale to the public through the Arena box
office beginning on
The Five Social Media
For more information please contact info@SWSE.ca or visit www.thefive.ca for a list of FAQs.
The National Basketball League of Canada (NBL Canada; Ligue nanationale basketball du Canada)
is a Canadian professional men’s basketball league. The NBL was founded in 2011, when three teams
formerly of the Premier Basketball League joined with four new franchises to form the NBL’s “Original
Seven”. By 2017, the league had grown to ten teams, with six located in the Atlantic provinces and
four in Ontario. The 2017 defending champions are the London Lightning. The league’s season begins
in November and ends in April of the following year.
SWSE SW Sports & Entertainment is the parent company that holds the Sudbury Wolves Hockey Club,
a member of the Ontario Hockey League looking forward to its 47th season as well as the Sudbury
Spartans Football team, a member of the Northern Football Conference ready to begin their 66th
year. The organization is preparing for the launch of the inaugural Sudbury FIVE Basketball the campaign in the 8th season of the NBL Canada.
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